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Changes to use of Video on Facebook – Inspire Can Help

Business & Travel

Changes to use of Video on Facebook – Inspire Can Help

News Feed Update Sets Scene for Video

Inspire has long preached the importance of video for online marketing from consumer experience, ease of watching video now on smartphones and tablets, to You Tube being the number 2 search engine; and it appears that importance looks set to increase once more with latest news to come from Facebook.

Facebook earlier this week tweaked its new feed logarithm in order to deliver better video experiences. The tweak includes a new video ranking system which accounts for whether people are actually watching each video feed and for how long they watch, this then dictates whom else will see video in their feed. Previously, metrics like Likes and comments were key indicators of a video’s popularity, but the new measurement aims to determine exactly how captivating the video content is. This bodes well for business using Inspire video production as we carefully script and consider length of each production to ensure good engagement levels.

Video FacebookAds

Given stats that show video will continue to grow in importance for consumers as to the preferred medium they use to gather information via the internet, Facebook also look set to introduce the ability to post video as your FacebookAd rather than just use photo and short text.

For business in Pattaya and other areas of Thailand this means getting a video production for their business has become more essential. Inspire can help with everything that may even include different video production lengths and messages for different online purposes.

Contact [email protected] or ring 086 155 2500 (thailand) for more information.

Video Example from Inspire

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