The Surge in App Growth
Inspire is all too aware about how media is changing, with traditional media in sharp decline as business seek new more innovative ways of connecting with customers. Consumers are more savvy and cautious over advertisement seen on television or print as they know the agenda of the advertiser. Large corporations like Procter and Gamble have slashed television expenditure and are now focusing on new platforms where they can engage and connect differently with its target consumer. Events and the internet are two such areas. Inspire is launching an app in quarter one of 2013 as we recognize this to be a growth category. Find out more below on why the App is becoming increasingly important.
Consumers are moving away from traditional media
Our smart phone or iPad is often the first thing we pick up when we wake in the morning, with a coffee no longer top of the list. So it is not surprising to hear that the growth of the app is often not only in double digit but treble digit growth.
Many of us choose to download free apps only, but the shift to paid apps is being fuelled by the canny marketers that tend to only give you a snippet of the full app when you choose not to pay, and lets’ face it many apps are under 99 US cents.
The country that tops the list for spending the most on average per app is Norway, don’t ask me why, at 37 US cents per download. Other notable countries were the US at 22 cents and China well down the list on 4 cents average per download. The Chinese may have a huge population for app developers to target but it would appear that they don’t like to pay for them.
Another interesting statistic is in the number of downloads, with the iPad up 200% (2011 vs.2010) and the iPhone up 70%. What makes these comparisons even more interesting is the fact that iPad users spend 2.4 times more than iPhone users on apps. Maybe the whole user experience due to the larger screen, make it easier to justify.
In my household my iPad is in continual use and I would find it hard now not to have one and with Samsung and Apple slugging it out to outdo each other with new smart phone technology, it appears exciting times lay ahead within this category. Who would have thought the humble telephone could have matured into such a diverse and addictive monster?