More Value to our Advertisers
Having looked at our current proposition we have decided to revise the print arm to the Inspire offer that we have in the Pattaya region. Inspire is all about events, offers and what to do and nobody else comes close in delivering these messages to local expats in Pattaya. Regardless of this, we have to keep pushing ahead in developing the effectiveness and reach inspire offers to our advertisers. We cannot rest on our laurels.
We connect with our core expat customer via website, app, social networks, weekly newsletters, local gyms, You Tube, to weekly local radio (NEW) and TV shows (NEW).
Inspire in Print – The Offer:
(1) 7,000 copies / 300 locations distributed throughout Pattaya – who else hits as many places?!
(2) 4 page publication that is concise on best events, offers and what to do for each month – no wasted pages with blogs or adverts
(3) All advertisers included each month as part of overall Inspire package
(4) Includes Russian section for Russian tourists to see what Inspire advertisers offer is (Added Value)
(5) Inspire price to advertisers stays the same event though now a radio show, TV show, and new print publication
I have looked at our printed magazine, which included blogs, property and full page advertising and decided to pull this format and deliver a punchier, more fit for purpose print arm to support our total proposition and give more value to our current inspire advertisers.
From December we will print 7,000 copies as a B4 four pager that cuts to chase. All our advertisers will feature every month. It will show the best events, offers and places to go in Pattaya. Always updated and the essential pick up guide across the 300 locations we distribute.
Why include Russian Section?
At the core of Inspire is expats and we connect with this group essentially via our digital platforms, but when you start to look at print as a secondary platform there is that cross over into the tourist market and we decided we could not ignore the huge Russian element here in Pattaya. Given our huge distribution base it would have been a missed opportunity not to have included a small Russian splash on the cover and then a column inside in Russian. This ensures we make all our copies work hard to promote your messages. It’s an added value.
Inspire #1 and Pulling Ahead
Regards and I send my continued thanks for your continued support in using Inspire to promote your business. If you are not current enjoying the benefits of working with inspire please get in contact to find out more on 086 155 2500 or email [email protected]
mobile 086 1552500
email [email protected]