The Trader recently celebrated its 150th issue with it came an all new look Pattaya Trader which was welcomed by its readers.
To strengthen its position along the Eastern Seaboard the Trader has now acquired the well-established radio station Pattaya 105fm.
Pattaya 105fm is a firm favourite here in Pattaya and over the next few months the Trader team will be promoting the station at a multitude of venues throughout the city, their goal is to make the station the benchmark for all other stations to attain to, providing the highest quality presenters and advertisers.
After some in depth research the Trader team discovered that a high majority of listener’s are engaged in other activities while listening to their favourite station, this in turn provides the advertiser be able to target a certain juncture in the day which pertains to their demographic be it the school run, lunchtime, afternoon school run and of course getting ready for that all important night out, these ‘touch points’ are a vital tool to an advertiser.
Radio is now accessible on a whole host of devices which enables these ‘touch points’ to become even more widespread. Research has shown that if an advert pertains to the listeners current activity then it has a 60% chance of being remembered!