Thailand’s resorts have become more expensive than their European counterparts, claims a new report. For many Europeans it’s now cheaper to go on vacation to Greece, Italy, Spain, Turkey and Egypt.
Thailand travel company Diethelm’s latest research has revealed a widening gap between vacation prices in Thailand and various European countries. The report benchmarks four-star beach hotels at $350–$150 higher than Egypt and Turkey and $50 higher than Germany/Austria and Switzerland.
“It’s easy to blame the baht as the butt of the problem for a decline in European arrivals to Thailand. The issues are wider and deeper than just currency appreciation” said Raini Hamdi, Diethelm’s senior editor.
For US vacationers the widening gap between the baht and the dollar is almost as punishing. Thai resorts cost an additional 30% in US dollars and an additional 40% in Euros.
Phuket and Koh Samui have “lost their glamour” explains UK tour operator Chic Locations, who blames “overfamiliarity” rather than the current economic climate. Chic Locations claims that rather than treading the well-beaten path to Phuket and Koh Samui, vacationers are going to less visited destinations like Koh Lak, Koh Phangan and Koh Tao. Despite the loss in tourism to the most popular areas, revenue is up 5% overall.
Thailand tourism has proven to be resilient to shifts in the economic climate and we expect that Thai resorts will be swarming with international tourists once again.
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