Get More Customers with Inspire – Here is How:
By Dan Cheeseman, Director and Co-Founder of Inspire eMagazine
On the whole most Inspire advertisers I speak to are very pleased with the results Inspire gives them for attracting more customers, but every now and then a business will say they are not getting the increased traffic they expected – I wanted to find out why and this is the review of the outcomes…
I want Inspire to work for you so have been speaking to those that get a good result and wish to share the learning for you to consider.
Headlines for why Inspire is the correct media for Expats
Inspire has been carefully built and absolutely targets expats, mainly working expats. I am convinced that through the sum total of all the various media platforms we have established for you that no other media in Pattaya can get you in front of such a huge, and more affluent, expat. So, if Inspire is getting you in front of such a pool of expats – you now need to be sharing the right messages to encourage an action – which is the consumer using your business.
1. Offer a promotion that is appealing.
Simply saying you offer a good selection of International and Thai dishes is not sufficient (e.g) as that is a basic assumption and every restaurant offers this. What can you offer that causes an action.
The News Steak & Grill advertised their Buy 1 Get 1 Free Monday meal offer with Inspire on the Friday and come Monday over 200 guests turned up, mentioning Inspire as where they had seen it. Andy, the owner, was overwhelmed and not expecting such a response
2. Be Different
Consumers are spoiled in Pattaya for things to do and need real encourage to choose you, especially expats that have been here for some time, expats become complacent with the wealth of things to do…so give them something new and different.
DusitD2 advertised their Friday and Saturday Jazz and Tapas evening with Inspire and the chef was amazed with how many guests that turned up say they saw it on Inspire.
Inspire Can Help You with Ideas…
If you need some advice and consultation on what you can do to improve your advertising with Inspire, contact me direct for a meeting. My background is high level marketing and developing business propositions for the likes of Coca-Cola and other large business.
ADVERTISING WITH INSPIRE WORKS – But remember, Inspire gives you that shop window into the expat market – you need to make sure you are putting the right thing in the window to encourage the customer in!
or telephone 086 155 2500