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How to Succeed in Pattaya, Thailand

Lifestyle

How to Succeed in Pattaya, Thailand

By Dan Cheeseman, inspirepattaya.com

For all my years of experience working in the UK fundamentally within the remit of three key areas – developing business propositions, marketing both to consumer and business, and sales – nothing could quite prepare for me for the different set of dynamics at play in Pattaya. After six years I think – and I stress, I think – I have identified what traits and actions you need to do in order to succeed in this diverse city in Thailand.

– Why do Most Expats Fail?

Many expat business ventures in this town fall by the way side and these should not put you off. From the word ‘go’ certain businesses were doomed to fail, normally due to the following: (1) Wrong location, (2) No demand for the business or already operating in a saturated category (e.g. bar), (3) The owner has no experience in the field they have entered. Wherever you are in the world, you would fail on these criteria; in fact most would not even dare set up the business like the one they try with Pattaya anywhere else in the world. So, why do they try in this town? Don’t waste money trying something on a punt or by entering into it half heartedly, you will fail.

If you are going to open a business do so in the belief it will work and not based on the motivation of you want to live in Pattaya and need to find something to do. That will not be enough energy to make a successful business.

Do not open a small little restaurant, hair salon or bar to give your girlfriend ‘something to do’ and to make a little money. It will fail.

Do open a small restaurant, hair salon or bar if you have done your homework and have a business plan. Location based on likely demand, a point of difference (Unique Selling Proposition) to your competitors that customers are attracted too, a considered price point and work out break even points for the business, and how will you market and advertise you business? This is how you should approach your business, and if you don’t have the skill sets to do this either find someone else to help you or you will fail.

If your Thai partner has no experience in the field of work you are considering opening, but says she will learn and her parents or friends will help, then you will fail.

– Get Connected

The one thing that is a real eye opener in Pattaya versus when I worked in the UK is the importance of networking and being in the ‘click’; on the whole you need to be liked. Now certainly there is some importance in the UK of this, after all in my early training I was taught the customer needs to buy into you before they buy into your proposition, but not to the extent this operates in Pattaya.

Many of my presentations I give to customers, dealing with facts and rationale fall on relative deaf ears in many cases. It’s often the fact that they heard about Inspire, like it, like me and want to get involved. Having a good network of friends in business circles opens doors very easily in town.

– Work Hard

Many of us have come to Pattaya for a lifestyle improvement, now the knack is making sure this new lifestyle does not hamper your business venture. Working with a hangover or tiredness is not conducive to creating a successful business. Just as the case would be anywhere else in the world. If your business is failing look at your actions first as opposed to blaming every other factor in town.

– Marketing Follows a Different Set of Rules

When it comes to marketing I consider myself very strong in this area, and rightly so as I worked at the highest levels in the UK and naturally am very creative. Now if you have any marketing knowledge do not assume tried and tested mechanics will work. As they often won’t as I have found on numerous occasions.

The market in Pattaya somehow changes, sorry I think the word should be accentuates, consumer behaviors. It’s difficult in the UK to get a consumer to change their actions or set foot into your business, here it is even more difficult. It is as though we, as consumers, have become lethargic in what we do. Breaking habit is extremely difficult here. I think a shift in advertising spends from traditional media to events based or online platforms are where it seems to be going. The reason I feel this is where it is going is it allows the consumer to interact and have a much more closer experience with you.

One of area is in understanding the difference between advertising and marketing, I am forever hearing these two words used incorrectly. Just because you spend 20,000 baht a month on advertising in no way assures you of more customers and in many cases it has zero impact. This is often not the Medias issues but the messages used in the advert (But you should challenge local media on who their customers really are. The answer of everyone is not acceptable and not true. Do your own research here). Consider the message and align it to your targeted consumer. In addition to this consider the gambit, how do you get the consumer to engage with your advert and what is the clear call to action.

– Let Inspire Help

We may not have all the answers but we do have experience in working in Pattaya and have a professional marketing background. If you have any questions or would like assistance contact me direct at [email protected]

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november, 2019

31mar(mar 31)00:0030nov(nov 30)23:59The ‘Formula One Race’ Starts at Hooters Exciting F1 Games

01sepalldayTerre Et Mer at Caprice Restaurant Royal Cliff PattayaBeef. Lamb. Monkfish. Or a fancy plate of Bouillabaisse, We are serving them all at Caprice – A Taste Of Riviera.

01sep08:4631dec(dec 31)08:46Premium Cuts at Royal Grill Room & Wine Cellar Royal Cliff PattayaEnjoy our butcher’s premium selections at Royal Grill Room & Wine Cellar – Excellence & Heritage!

01sep08:5631dec(dec 31)23:56Exotic BBQ Skewers at Breezeo Royal Cliff PattayaTry our new Exotic BBQ Skewers and enjoy our chef’s special menus that are grilled to thrill!

01sep09:0731dec(dec 31)09:07Special Prime Beef Teppanyaki at Chamu Royal Cliff PattayaShowcasing one of the most popular dishes in Japan, try our new Teppanyaki promotion and let us bring Japan to you at Chamu – Japanese Corner.

01sep09:2031dec(dec 31)23:20Silk Road to Huang Chao at Huang Chao Royal Cliff PattayaDiscover Marco Polo’s favorite noodle dishes at Huang Chao – Royal Cantonese Cuisine

01sep09:5631dec(dec 31)23:56Flavours of Siam at Larn Thong Royal Cliff PattayaWe are serving world class cuisine from the 4 regions of Thailand at Larn Thong – Authentic Thai Traditions. This is your opportunity to explore the famous dishes from each region without ever leaving Pattaya!

01sep10:0631dec(dec 31)23:06Gold Medal Cocktails at The Bars of the Royal Cliff PattayaLife is good, especially on the weekend. Drop by and enjoy breath-taking views while you sip and savour our new refreshing cocktails.

01sep10:1931dec(dec 31)23:19World of Cupcakes at Café Royal Royal Cliff Beach HotelEnjoy the most adorable selection of cupcakes at our Café Royal located at the Royal Cliff Beach Hotel!

29oct(oct 29)18:0030nov(nov 30)23:00Pattaya International Fireworks Festival 2019Back again with the International Firework Festival Marvel at the spectacular fireworks display.

12nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

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14nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

15novalldayA Taste of Santa Carolina Chilean Wine Dinner at deVine Wine Club Royal Cliff HotelWe are delighted to invite you to our next deVine Club wine dinner, ” A Taste of Santa Carolina Chilean Wine Dinner“, which is due to take place on Friday, 15 November 2019.

15nov18:3021:00Multi Chambers Eastern Seaboard Networking at ANA ANAN Resort & Villas PattayaMembers and friends in Samutprakarn, Chacheongsao, Chonburi, Rayong and those who have a business meeting in the area, please join us at this one of the best networking event of November!

15nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

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16nov18:3022:30Saturday Seafood Bonanza, Centara Grand Mirage Beach Resort PattayaSeafood lovers will enjoy the wide selection and variety of freshly grilled seafood including salmon, king crab, rock lobster, tiger prawn, fresh oyster trolley. The buffet line also features shrimp on ice, freshly rolled sushi, Thai noodles, Italian pasta, pizza, local Thai dishes, mouthwatering dessert corner and much more every Saturday night at only THB 1,299++ per person with half price for children from 6-12 years.

16nov18:3022:00Yves Baron Tenor under the Stars at Centara Grand PratumnakOn Saturday 16th November 2019 Kick off Buffet and Live Music at Centara Grand Pratumnak.

16nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

16nov19:0022:00International Wine & Dine at Patrick’s Steak House PattayaA 6 Course menu with 6 International wines to taste

17novallday70’s Night at Scooters Bar Soi 6Its “70’s Night at Scooters Soi 6, come and join the Fun

17nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

18nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

19nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

20nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

21nov(nov 21)11:0024(nov 24)21:00Ocean Marina Pattaya Boat Show 2019 at Ocean Marina Yacht Club, PattayaOcean Marina Pattaya Boat Show 2019 is Thailand’s Biggest Boating, Lifestyle, and Leisure Show.

21nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

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23novalldayElton John Tribute Night at Scooters Bar Soi BuakhaoA musical experience at Scooters Soi Buakhao

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23nov18:3022:30Saturday Seafood Bonanza, Centara Grand Mirage Beach Resort PattayaSeafood lovers will enjoy the wide selection and variety of freshly grilled seafood including salmon, king crab, rock lobster, tiger prawn, fresh oyster trolley. The buffet line also features shrimp on ice, freshly rolled sushi, Thai noodles, Italian pasta, pizza, local Thai dishes, mouthwatering dessert corner and much more every Saturday night at only THB 1,299++ per person with half price for children from 6-12 years.

23nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

24nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

25nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

26nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

27nov08:0021:00Pattaya Amateur Golf Series at Eastern StarPrice includes green fee, caddy fee plus FREE BBQ from 7pm at Hemingways Jomtien – Prize Presentation 8pm.

27nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

28nov09:2623:26Thanksgiving Celebration at The Sportsman PubOur annual Thanksgiving set menu

28nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

29novalldayPattaya International Firework Festival at Centara Grand Mirage Beach Resort PattayaPattaya International Firework Festival 2019

29nov(nov 29)01:0030(nov 30)23:00Pattaya International Fireworks Festival at Hard Rock Cafe PattayaJoin us for watching fireworks dance across the night sky to music. 2 nights only.

29nov(nov 29)07:0930(nov 30)23:09Pattaya International Fireworks Buffet at Dusit Thani PattayaWhat a better way to enjoy the Pattaya International Fireworks than to dine at The Bay Terrace & The Point, the magnificent view of Pattaya Bay.

29nov(nov 29)17:0030(nov 30)23:55Pattaya International Fireworks November 2019 at Sky Bar – Siam At Siam Design Hotel PattayaGet the best spot ready for Pattaya International Fireworks Festival on Friday 29 & Saturday 30 November 2019 on our Sky Bar rooftop, one of the best rooftops in Pattaya! Many packages from [email protected] Design Hotel Pattaya for you to enjoy the fireworks!

29nov(nov 29)18:0030(nov 30)23:00Pattaya International Fireworks Festival 2019 at Hilton PattayaEnjoy the fireworks display over the bay from the prime location, Hilton Pattaya. Choices of dining venues are available with exclusive views.

29nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

30nov18:3022:30Saturday Seafood Bonanza, Centara Grand Mirage Beach Resort PattayaSeafood lovers will enjoy the wide selection and variety of freshly grilled seafood including salmon, king crab, rock lobster, tiger prawn, fresh oyster trolley. The buffet line also features shrimp on ice, freshly rolled sushi, Thai noodles, Italian pasta, pizza, local Thai dishes, mouthwatering dessert corner and much more every Saturday night at only THB 1,299++ per person with half price for children from 6-12 years.

30nov19:0023:00499 Baht Buffet Dinner at Thai Garden ResortOnly for 499.- net per adult.

30nov01decPIPPA Presents HUGO at PIPPA RestaurantOne of the most iconic artists, Hugo – Chulachak Chakrabongse is known for challenging Thai conventional norms through music, blending in the influences of Psychedelic Rock infused with Alternative Folk from the 60s.

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